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Ressource 2

GFK

The GfK Group is one of the largest market research companies in the world. Find below an example of their reports :

Check also : http://www.gfknop.com/

Ressource 1

Nielsen
and for example :
A. Women of tomorrow, June 2011
B. New digital family, April 2011

Ressource 4

Read Kotler/Keller, Marketing Management, 14th Edition, , chapters 6 and 7

Ressource 3

Trendwatching.com

Ressources

Ressource 5
Ressource 6
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