Strategic Marketing Basics

See this list of brands and for each one please answer, the following questions:

1) how would you describe the brand personality in 5 words maximum

2) If this brand was a famous person, who would it be?

Explain your answers.

 

VISA

AMERICAN EXPRESS

 

LEXUS

AUDI

 

RYANAIR

AIR FRANCE KLM

 

STARBUCKS

ILLY