top of page

Ce site a été conçu sur la plateforme de création de sites internet

. Créez votre site aujourd'hui.Commencez

Strategic Marketing Basics

Ressources

Check your understanding

Ressource 1

http://www.NetMBA.com/marketing/pricing/

Ressource 3

http://www.simon-kucher.com/en-gb/content/pricing

Simon-Kucher is one of the most well-known pricing consulting firm in the world

Ressource 5

Kotler & Keller, Marketing management,

14th ed, pp404-435

Ressource 2

http://www.websitemarketingplan.com/techniques/pricing2.htm/

Ressource 4

http://members.pricingsociety.com/articles/htmljournal/dynamic_pricing.htm

http://www.marketplace.org/topics/business/brave-new-world-dynamic-pricing

Dynamic pricing, a new way to adapt constantly to fluctuations in customer demand.

bottom of page