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Strategic Marketing Basics

Ressource 2

The pdf of another seminal paper by Levitt, "Marketing myopia “

Ressource 1

Levitt’s article

Ressource 4

http://www.mrdashboard.com/GE_Matrix.html

Ressource 3

http://www.mrdashboard.com/BCG_Matrix.html

Ressources

Ressource 5

Kotler & Keller, Marketing management, Product Life Cycle

14th ed, pp 310-315

Check your understanding

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