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Strategic Marketing Basics

Ressources

Check your understanding

Ressource 1

A clear explanation of segmentation concept

Ressource 3

Course - university :
Alex Brown, Principles of Marketing , University of Delaware.

Ressource 2

A clear and synthetic explanation

DSS Research

Ressource 4

A website : it explains how to segment a market

Ressource 5

Kotler & Keller, Marketing management,

14th ed, pp 234-261

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