Strategic Marketing Basics
Ressource 2
Targeting Profitable Customers,
de Malcolm McDonald, Ian Dunbar, Macmillan P. (17 juin 1998), 400 pages 2nd Ed édition
Ressource 1
Competitor Targeting : Winning the Battle for Market and Customer Share,
de Ian H. Gordon, John Wiley & Sons (janvier 2001), 320 pages
Ressource 4
How to Produce Successful Advertising : A Guide to Strategy, Planning and Targeting, de A. D. Farbey Kogan Page (avril 2002), 200 pages 3rd edition
Ressource 3
Future Marketing : Targeting Seniors, Boomers, and Generations X and Y,
de Joe Marconi, McGraw-Hill Companies (septembre 2000), 256 pages.
Ressources
Ressource 5
A presentation by Tony Seba, author of 'Winners Take All - 9 Fundamental Rules of High Tech Strategy" teaches one of the most important concepts in high tech strategy: Targeting in new or emerging markets.
Ressource 6
Kotler & Keller, Marketing management,
14th ed, pp 234-261