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Exercise 1

 

The positioning of each of the following brands is linked to an idea. Can you guess which one? To help, you can of course visit their website.  

 

  • Coca-Cola, Visa, Toyota, Hertz, IBM

  • Marlboro

  • Harley Davidson,  

  • Le Pain Quotidien,  

  • Alfa Romeo, Loewe

  • Ryan Air, Aldi

  • Jupiler

  • 3M, HP

  • Mercedes

  • Delvaux, Piaget

 

 

The positioning of each of the following brands is linked to a more complex identity. Can you elaborate the brand personality in 5 words? To help, you can of course visit their website. After that, check if you agree with the solution we propose  

 

  • Apple

  • Nespresso

  • Piaggio

  • Starbucks

  • Martini

 

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