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Strategic Marketing Basics
Ressource 2
Positioning, as popularised by Al Ries and Jack Trout
Ressource 1
Interesting explanations with examples (from page 9 to 16) :
Positioning, Targeting, and Segmentation
Ressource 4
Kotler & Keller, Marketing management,14th ed, pp 296-319
Ressource 3
Positioning Products and Services Accurately
by Edward M. Gurowitz, Ph.D.
Ressources
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