Strategic Marketing Basics

The growth rate of the wheelbarrow/gardening market is estimated to be 10%/year. A company called A, active on the market, wants to analyze its product portfolio to ensure that it is healthy. Three other competitors (B, C and D) are also present. Below is an overview of their respective sales in volume. Place them in the BCG matrix.

 

	Growth Rate	A	B	C	D
WG –  Wheelbarrows /      gardening	2%	1000	3000	2000	2500
MC – Metal chairs	1%	4000	2000	3000	1500
SD – Site hoists (small devices)	15%	500	700	800	400
LD – Site hoists (large devices)	18%	400	300	200	250