Strategic Marketing Basics

Answer the following questions: either a correct answer, or all incorrect answers or all correct answers

 

 

A.The following assertions are true: 

 

 

1. Socio-economic and demographic segmentation include dividing the market according to age, gender, income and education

2. Psycho-graphic segmentation is a behavioural form of segmentation

3. Geographic segmentation applies principally to consumer products

4. Segmentation according to the price sensitivity does not apply to B2B markets.

 

 

 

B. The objective of segmentation is to divide the market into market segments that, first and foremost, should:

 

 

1. Be competitive

2. Be as homogeneous as possible

3. Be attractive

4. Generate the potential of growth

 

 

C. The following condition(s) must be met to make a market segmentation operational: 

 

 

1. The individuals who belong to different segments are identifiable

2. The number of individuals who belong to the various segments can be measured

3. The segments are selectively accessible

4. The volume of consumption of individuals who belong to the various segments is measurable

 

 

 

D.   Segmentation criteria may be :

 

 

1. Connected to the personality of the clients

2. Linked to the technical features of the product/service

3. Used only in B2B

4. Connected to the behaviour of the customers